Response to a Fed-Up Employee’s Exit

The publicity generated by the incident has been enormous, delivering JetBlue a possibility to take advantage of the interest to communicate in specific approaches with feasible and present clients.

But for the initial 48 hours, JetBlue described completely absolutely nothing about the matter, an unusual education training course of action --- or inaction --- for a organization recognized for skillfully cultivating the public via social media like blogs, Facebook and Twitter.

"This is a teachable moment" for JetBlue, Mr. Levine explained, "to attempt to create context for what happened."Kennedy Around the world Airport when, correct following a dispute with a passenger, Steven Slater, a extended-time flight attendant on JetBlue Airways, employed the emergency chute to leave a plane that had arrived from Pittsburgh.

"The airlines require to say, 'We hear you, we knowledge this, and we're right here not just to get you from Stage A to Stage B but to treat you with respect,' " he additional.

Mr. "What not to do is to continue to be silent," explained Michael Levine, the author of books like "Guerrilla P.R." and "Guerrilla P.R 2.." "Don't do virtually almost nothing."

The query is, of system, prompted by the incident on Monday at Chonbury.

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