Thursday, July 8, 2010

The New Evil Empire

Who outside of South Florida wants to root for Miami after the way James walked out on Cleveland and his home territory of northern Ohio in a mercenary reach for championship rings? On the other hand, who won’t want to see the fledgling super team take a big fall?

Had James stayed in Cleveland, he would have had the support of a nation wanting to see The Loyal One rewarded. Teaming up with Wade, Bosh and Darth Riley makes him more anti-hero than hero — but an even stronger marketable commodity for the N.B.A. brand. That loud noise emanating from out West is Commissioner David Stern cheering from his vacation spot in Sun Valley, Idaho.

Bad guys sell tickets, too. In the course of one week, James switched personas, like a professional wrestler, and the way he explained it Thursday night, his mother, Gloria, gave him permission.

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